"We exist to CATALYSE SME GROWTH through DIGITAL STRATEGIES built around a PREDICTABLE PERFORMANCE FRAMEWORK"
Goraceit Technologies Ltd is an independent Consultancy specializing in Digital Strategy, Business Intelligence and Analytics, Technology Solutions, Market research, and Corporate Technology Training. The mission of the company is to provide customers with predictable, business-focused technology solutions that optimizes operations, manages risk, and delivers measurable business value to them.
Our Core Services are:
1. DIGITAL STRATEGY CONSULTING.
2. BUSINESS ADVISORY.
3. TECHNOLOGY ADOPTION & SUPPORT.
4. TRAINING & MENTORSHIP.
“Our VISION is to be the ULTIMATE Digital Agency in Africa through building a connected digital business ecosystem across the continent.”
What Problem are we Solving for Our Clients?
We provide affordable access to markets while at the same time empower SMEs through our various Business development programs to accelerate growth and catalyse growth funds.
Our Value Proposition (core offerings), We:
1. Help SMEs identify the Critical Success Factors (CSF) for their growth.
2. Help SMEs track performance and discover insights in real time.
3. Help SMEs in identifying and setting up their goals.
4. Help SMEs adopt ACTIONABLE Digital Strategies.
5. Help SMEs to achieve accurate and real-time performance monitoring.
6. Help SMEs identify and calculate important Business KPIs and metrics.
7. Help SMEs develop a transparent communication cadence across their teams, and ADOPT an ANNUAL PERFORMANCE MODEL that guarantees RESULTS and achievement of their LONG TERM GOALS in their journey towards DIGITAL TRANSFORMATION.
THE GORACEIT DIGITAL TRACTION BUILDING PROGRAM
One of our more popular Business development programs is the Goraceit Digital Traction Building Program which empowers your business for a FULL DIGITAL STRATEGY ENGAGEMENT, through helping your business build the right kind of digital momentum.
This program enables you to establish the following:
#Audience Profile and Customer Personas
#Strong Digital Presence
#Local and Domain Authority
#Traffic and Sales (Conversions)
#Lead Nurturing Systems
You might be Asking yourself the following questions:
1. ARE YOU WONDERING WHERE TO BEGIN ON THIS DIGITAL JOURNEY?
2. ARE YOU WONDERING HOW TO STRUCTURE PURPOSEFUL CONTENT?
3. ARE YOU WONDERING WHAT DATA CAN HELP YOU MAKE OBJECTIVE DECISIONS?
4. DO YOU UNDERSTAND WHICH KPIs TO TRACK?
5. HOW WELL DO YOU UNDERSTAND YOUR CUSTOMER?
6. HOW DO YOU JUSTIFY INVESTMENT IN DIGITAL MARKETING?
Well, join our TRACTION BUILDING PROGRAM
This is a five (5) phase strategy that gets your business from 0-100 in 8-12 months, through the following activity sessions:
PH I: LOCAL PROMINENCE - Your business gains a local reputation as one of the key suppliers of a particular product(s) and/or service(s). This aims to create local awareness about your business through location based marketing tactics.
Objective: Local awareness, Social Capital
PH II: INITIAL TRAFFIC PLAN - Social Media Campaigns and Comprehensive Landing pages to send leads to for detailed information and/or further action, and an elaborate website to deliver ultimate digital experiences.
Objective: Traffic building, Increased lead base
PH III: CONVERSION RATE OPTIMIZATION - We will set up for your business an elaborate digital based sales cycle and a repository for customer data (CRM - Customer Relationship Management system), sales and landing pages, and all the necessary nurture flows.
Objective: Conversions, Expanded lead base, Revenue
PH IV: RANKING AND AUTHORITY - Ongoing technical and organic SEO focusing on keyword research, indexing optimization, and A/B Testing to increase performance and optimize user experience on your website and other digital presences.
Objective: Ranking, Domain Authority
PH V: BENCHMARKING - All data and insight gathered through the previous phases will be used to prepare comprehensive reports and consequently an assessment to set the baselines for a full scale digital strategic engagement.
Objective: Benchmarking (setting the minimal performance thresholds predictably)
This program is implemented through ENTRY LEVEL SUB-SERVICES which include:
1. Managed Listings and Directory Services.
2. Domain Registration and Hosting Services.
3. Website Design and Development Services (Startup, Corporate, eCommerce).
4. Entry level Social Media Marketing and Management.
5. Micro-blogging and Content Management.
6. Messaging Solutions (Bulk SMS, Shortcode Inboxes, USSD Apps)
7. Email Marketing.
8. Mobile Apps.
9. Digital Branding (Logos, Social Media Banners, Web graphics, Company Profiles, Stationery design, Presentation templates etc)
10. Digital Ad Management.
11. Data tracking and Analytics.
12. Web-based CRMs, ERPs etc.
HOW TO ENROLL
STEP 1: Please visit our profile on GBALink (http://www.gba-link.com/kenya/kitengela/branding-and-lead-generation/goraceit-technologies-ltd) and fill in the 'GET IN TOUCH' form, with your specific request. Make sure to mention that you need your business to be enrolled into the Traction building program with GBALink.
STEP 2: Once we receive your request, one of our consultants will revert to you with a prequalification fill-out, which will be used to evaluate your readiness in terms of a need for consultancy services to establish key requirements, or if a specific Terms of Reference (TOR) is available, we will revert with a quote.
STEP 3: Consultancy We execute NDAs and fill out Confidential Business Questionaire. This involves probing for pertinent information from your business.
TOR If you have a specific requirement and need, we will execute NDAs and discuss terms of engagement.
STEP 4: Execution of Contracts and Agreement. This contract will capture the scope of works, the terms of payment, the duration, and set expectations in terms of service level key performance indicators (KPIs)
STEP 5: Payment and Provisioning. Once payment is received as per the agreed terms, we will proceed to activate the Traction program for your business. You will be issued with a Traction Journey Plan Workbook, for tracking and evaluating progress, and you will also receive daily, weekly, monthly, and quarterly updates.
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